Key takeaways
- [Takeaway one: a direct, quotable answer]
- [Takeaway two]
- [Takeaway three]
[Intro: answer the search question in the first two sentences, then say what the reader will learn.]
[Section heading phrased as the question people search]
[Body copy in short paragraphs. Two to four sentences each, written like you’re explaining it to a client on a call.]
[Second paragraph with a specific example from your own work.]
[Second section heading]
[Body copy.]
Pro tip: [A practical tip readers can apply today.]
[Third section heading]
[Body copy.]
Frequently Asked Questions
[Question people also ask]
[Short, direct answer in 40 to 60 words.]
[Question people also ask]
[Answer.]
Written by
Jean Jumamoy
SEO strategist for clinics, law firms and local service businesses in the US, Australia and Singapore.