SEO built around booked appointments, not vanity metrics.

Local SEO & Google Business Profile

Show up in the map pack in every suburb and neighbourhood you serve, and turn profile views into calls and direction requests.

Best for: clinics, law firms and home service businesses with a physical location or a service area.

What you get

Local SEO audit with a fix list ranked by impact

Before-and-after map-pack grid reports

Citation tracker you keep forever

Monthly calls, directions and clicks report

Technical SEO & Schema

Fix the problems that stop Google from crawling, indexing and trusting your site, then add structured data so search engines and AI tools understand who you are.

Best for: sites with traffic drops, indexing issues, a migration coming up, or years of plugins and patches.

What you get

Technical audit workbook with every issue and its fix

Ready-to-paste JSON-LD schema

Developer-ready tickets, or I make the fixes myself

Re-crawl to confirm everything is resolved

Keyword & Content Strategy

Give every page one clear job, stop your own pages from competing, and publish content that answers what your patients and clients actually search.

Best for: businesses with a blog that isn't bringing leads, or service pages stuck on page two.

What you get

Keyword map workbook, one target per page

Cannibalisation report with merge and redirect calls

90-day content calendar

Briefs your writers can follow, or finished articles

Get your business named when people ask ChatGPT, Perplexity, Gemini or Google's AI Overviews who to call.

Best for: businesses whose competitors already show up in AI answers, or who want to get ahead before they do.

Example AI answer

"Who's the best [service] near [city]?"

Start small or go all in.

I know the rules in your space.