Keyword & Content Strategy
Give every page one clear job, stop your own pages from competing, and publish content that answers what your patients and clients actually search.
Who it's for
Businesses with a blog that brings traffic but no enquiries
Service pages stuck on page two
Teams with writers who need clear briefs and a plan
Signs you need it
Two or more of your pages rank for the same keyword and both underperform
You publish regularly but organic leads stay flat
Writers pick their own topics with no keyword research behind them
Your service pages are thin compared with competitors
Everything in the Keyword & Content Strategy service.
Keyword research and page mapping
One primary keyword per page, chosen by the bookings it can bring, not just by search volume.
Keyword cannibalization audit
Find pages competing with each other and decide whether to merge, redirect or re-target, backed by GA4 and Search Console data.
Topic clusters and pillar pages
Group content around your core services so Google sees depth and authority.
Monthly content calendar
A realistic publishing plan matched to your team, seasonality and priorities.
Writer briefs and content QA
Briefs with intent, outline, entities and internal links, and a review before anything goes live.
On-page optimization
Titles, headings, copy and internal links tuned on the pages that matter most.
From audit to results.
- 01
Research
Keywords, search intent and competitor content for every service you offer.
- 02
Map
Assign each keyword to one page and flag the pages that overlap.
- 03
Plan
Turn the gaps into a calendar of new pages, rewrites and merges.
- 04
Publish and measure
Brief, review and publish, then track rankings, clicks and enquiries per page.
What you get
Keyword map workbook with one target per page
Cannibalization report with clear merge and redirect calls
90-day content calendar
Briefs your writers can follow, or finished articles
Book a Strategy CallKeyword & Content Strategy questions.
What is keyword cannibalization?
It happens when several of your pages target the same search, so Google splits its attention between them and none ranks as well as one strong page would.
Do you write the content too?
I can deliver finished articles or detailed briefs for your own writers, and I review every piece before it goes live either way.
How many posts a month do I need?
It depends on your market and goals. Many local businesses do well with two to four strong posts a month plus regular updates to existing pages.
Can you work with health and legal content rules?
Yes. Health and legal content is checked for accuracy, claims and local advertising rules before publishing.