[When the data said "don't redirect": how I saved a clinic's best-converting page]
[One-sentence summary: who the client is and the business outcome.]
- Client
- [Clinic group]
- Industry
- Healthcare
- Market
- [Market]
- Timeframe
- [Month Year to Month Year]
- Services
- [Local SEO, Content Strategy]
[+XX%]
organic clicks
[+XX]
page-one keywords
[+XX%]
enquiries or calls
[X] months
to these results
The challenge
Where they started
[What was going wrong: traffic plateau, pages competing for the same keyword, a weak Google Business Profile, invisible in AI answers.]
[What it was costing the business, in their terms: missed bookings, rising ad spend, a competitor taking the map pack.]
What I did
The plan, step by step
- 01
[Audit]
[What you found and how you prioritised it.]
- 02
[Fix the foundation]
[Technical or structural changes you made.]
- 03
[Build visibility]
[Content, local or AI-search work.]
- 04
[Measure and refine]
[What you tracked and adjusted along the way.]
The results
Before and after
[Two or three sentences explaining what the numbers meant for the business.]
[Client quote about the result or working together.]
[Client name], [Role, Business]
Key takeaways
[Lesson a similar business can apply]
[Lesson a similar business can apply]
[Lesson a similar business can apply]